The process, direct-to-fabric and transfer
Conventional dye sublimation is a two-step operation — print onto transfer paper, then marry paper and fabric through a heated calender that drives the dye into the polyester. IAC prints both to transfer paper and direct-to-fabric. Direct printing skips the paper entirely, which cuts consumable waste and runs considerably faster, while the calender pass still sets the dye. Transfer remains the better route for certain stocks and finer detail. We choose per job based on the fabric, the artwork and the schedule, and we colour-manage both paths to the same targets so a reprint matches.