Procura · exclusive Canadian partner

SEG frames.
Printed, sewn, fitted.

Twenty-five ways to hold a graphic flat. Fourteen aluminium profiles from the 19mm Slim through to the 160mm double-sided lightbox, plus eleven tension textiles engineered to work with them. We stock the extrusion, print the fabric, and sew the silicone edge to the actual groove.

Request a quote→ See the profiles Compare SEG frames

Start here

What a SEG frame is, and how to choose one.

SEG stands for silicone edge graphic. A thin silicone strip is sewn around the edge of a printed fabric panel, and that strip presses into a groove running the length of an aluminium extrusion. The fabric pulls drum-tight against the frame, so there is no visible fixing, no ripple and no hardware in the sightline. Changing the graphic means pulling one edge out and pressing the next one in — minutes, no tools, and the frame stays on the wall.

The number in each profile name is its depth in millimetres, and that is the specification that matters. Deeper extrusions resist deflection over longer spans, so a wide graphic that would bow in a 19 mm profile holds flat in an 80 mm one. Depth also creates the cavity that LEDs need, which is why the illuminated profiles start at 60 mm rather than at the bottom of the range.

Beyond depth there are two questions. Single or double sided — double-sided profiles take a graphic on each face, which is what you want for anything hanging in open space or read from both directions. And lit or unlit — backlit frames need a textile made for transmission rather than reflection, so the fabric choice follows the frame choice rather than the other way round.

If you already own frames from another manufacturer you do not need new hardware. We sew silicone edge to your existing keder spec and print the graphic to fit. See replacement SEG graphics.

Compare the range

SEG frame comparison.

Start with the configuration and installation method. Open a profile for its drawings and assembly details.

On a narrow screen, scroll the table sideways to see every column.

Published Procura hardware specifications
ProfileDepth / sizeConfigurationInstallation
Décor 10mm x 30mm Wall & Ceiling System Wall and ceiling mounted — installed by the IAC team
Slim 19 19 mm deep Single-sided | Non Lit Direct screw fastening
Activate 19 19 mm deep Non Lit | 3D corner post Wall mounted
Retro 30 30 mm deep Single-sided | Non Lit Recessed display mount
Activate 44 44 mm deep Non Lit | Double Sided Freestanding or hanging
Double 44 44 mm deep Non Lit | Double Sided Freestanding, hanging or wall mounted
Double 50 50 mm deep Double Sided | Non Lit Freestanding or hanging
Lightbox 60 60 mm deep Single Sided | Backlit Wall mounted
Activate 80 80 mm deep Non Lit | Double Sided Freestanding or hanging
Double 80 80 mm deep Non Lit | Double Sided Freestanding or hanging
Lightbox 90 90 mm deep Single Sided | Edge Lit Freestanding, hanging or wall mounted
Double 100 100 mm deep Double Sided | Edge Lit Freestanding or hanging
Activate 160 160 mm deep Edge Lit | Double Sided Freestanding or hanging
Double 160 160 mm deep Double Sided Lightbox Freestanding or hanging

Profile depth is not a load rating. Confirm the finished size, fixing conditions and support layout before specifying a frame.

Hardware

Fourteen SEG Profiles.

Depth in millimetres. Deeper profiles span further without deflection and make room for LEDs.

Textile

Eleven SEG Fabrics.

Each engineered for a different job — blackout, acoustic, translucent, water repellent.

FAQ

Before you specify a SEG frame

What should I send for a SEG frame quote?

Send the finished width and height, quantity, whether the graphic is viewed from one or both sides, whether it needs lighting, and how it will be mounted. Include the delivery location and required date. If you have a drawing or an existing frame specification, include it so the frame, fabric and finishing can be considered together.

Is profile depth enough to specify a freestanding or hanging display?

No. The finished dimensions, mounting conditions and support layout also matter. Use the comparison to shortlist profiles, then send the proposed layout so we can confirm the profile and supports for the job. A depth in millimetres is not a load rating or a guaranteed unsupported span.

Can I order replacement SEG fabric without buying a new frame?

Yes. We print and sew replacement graphics for existing frames, including frames from other manufacturers. Send the frame make and model, finished face size and silicone keder size, or a photograph of the extrusion end-on. We confirm the fit before production; an illuminated frame also needs a textile suited to backlighting.

Brands we produce for

Next step

Not sure which profile you need?

Tell us the span, the location and whether it needs to light up. We will tell you which frame and which fabric.

Request a quote→ 416.493.8888